Discover three steps to a sustainable cycling policy
Cycling is a healthy and sustainable alternative to traveling by car. Is promoting cycling already on your agenda? It provides you with vital employees and a reduction in CO2 emissions. In this article you can read about the possibilities to stimulate the use of bicycles and how Mobility Concept can support you with this.
Approximately 50% of employees live within 15 kilometres of their workplace. In addition, around 25% of car commuters* are willing to switch to another mode of transport when suitable schemes and facilities are available. This creates significant opportunities for (electric) bicycles as a sustainable alternative for commuting.
If you are considering bicycle stimulation, it is important to first map the cycling potential within your organisation. By analysing commuting distances and travel behaviour, you can quickly gain insight into the feasibility and impact of cycling incentives. Our mobility consultants can support you with this analysis.
Furthermore, fiscal and policy developments are playing an increasingly important role in promoting cycling and shared mobility. Developments around OV-fiets and pool bikes show that fiscal barriers are being reduced, making cycling and shared mobility more attractive for employees.
Making different travel choices has to do with behavioural change. How do you ensure that employees choose to cycle and continue to do so? This is possible with an approach of incentives and rewards. In three steps, you will shape your sustainable cycling policy:
Step 1: Encourage bicycling with an allowance
Consider giving bicycling employees a generous(er) mileage allowance and also reimburse them for trips to and from the train station. By doing so, you set up an incentive that keeps employees biking even when the weather is colder and wetter.
Step 2: Remove barriers to purchase
Riding an electric bike becomes accessible to more employees with a lease bike scheme, because the purchase price of about 3,000 euros does not have to be put on the table. Moreover, they can use the bicycle for business and private purposes without restriction (due to the 7% additional taxable benefit). Other possibilities: providing a bicycle via the WKR or interest-free loan.
Step 3: Provide good facilities
In addition to financial arrangements, you can pay attention to the bicycle facilities at your company location. By doing an inventory with employees, you will hear what is needed, such as:
An effective cycling policy aligns with broader organisational goals such as employee vitality, sustainability, cost savings, and more efficient use of parking space. Based on the cycling potential, a business case can be developed that provides insight into the expected impact of measures and investments.
Easily arrange your policy, implementation and management in our all-in-one mobility platform. Whether it's about: • Differentiated mileage allowances • Choice of lease bikes and bicycle subscriptions based on your scheme • Mobility cards for sustainable travel options • Mobility budgets (in combination with lease bike, mobility card or mileage allowances)
Everything is modular and configurable per employee. Your employees plan, book, pay, travel and administer all transport options in one app. Today the bike, tomorrow public transport and the day after tomorrow the car. It doesn't get more flexible than that.
There are various ways to encourage cycling. Moreover, it supports compliance with the mandatory CO₂ reporting for work-related mobility (WPM), as cycling kilometres are considered green kilometres. Cycling fits seamlessly into a sustainable and modern mobility policy.
Getting started? Make an appointment.
*Source: daszogefietst.nl